7 Important Benefits of Hiring A Freelancer
An increasing number of businesses are opting to tap into the global freelance workforce. Whether you are a small business or a big organisation, there are many benefits of hiring a freelancer.
1. Cost Effectiveness
One of the benefits of hiring a freelancer is cost-saving. Contrary to popular belief, it is much cheaper to hire a freelancer than employing full time staff. When hiring full time employees, you are obliged to cater to myriad costs including office equipment, employee benefits and compensation, not to mention associated taxes and social security obligations. When you hire an independent contractor, you are essentially relieved of these costs; you just pay for the billable hours the contractor works. Additionally, you can easily let go of the worker after the project is complete or in low season when your customers are fewer.
2. Diverse experience
Freelance workers work on numerous projects and as such have greater exposure in their field. They are able to bring their diverse experience to your project or business. For example, a freelance SEO consultant may have immense experience in the intricacies of SEO from working with different clients – something a full time staff may not have. This kind of experience and creativity allows you to successfully meet your business goals and to fulfill your clients’ expectations.
3. Focus on Core Business
One of the benefits of hiring a freelancer is that it could free up your time allowing you to focus on core business functions. For example, instead of spending precious time connecting with your target market on Facebook and Twitter, you could hire a freelancer to do this. Meanwhile, you could focus on your core marketing campaign to promote your products or services.
4. Quick Access to Workers
Hiring a freelancer to complete a task is so much faster than traditional methods of recruiting an employee. Online platforms such as Elance, Odesk, Fiverr, Guru, Freelancer etc are filled with millions of freelancers with skills that you can hire in a couple of hours.
5. Hiring the right expertise
Hiring full time staff would mean spending resources training them to acquire a certain skill. Yet, for any task that you need done, there is probably a freelancer already skilled at it. Whether you need a programmer, an Excel expert, a copywriter, a designer or a marketer, you will find a contractor with the precise skills to fulfill your project requirements.
6. Faster Turn Around
Given that freelancers are not limited to any working hours, they tend to get things done faster unlike full time staff that only works during specific office hours. Freelancers also work based on deadlines and they are more dedicated to complete projects within these deadlines. You just need to agree on a deadline for completion of the project at hand.
7. Better Customer Service
One of greatest benefits of hiring a freelancer compared to outsourcing to agencies is that hiring an independent contractor yields better communication and reliable customer service. When you hire an independent contractor, you can communicate with him directly, get revisions done faster, and generally speed up the turnaround time. On the contrary, agencies tend to be more bureaucratic as you will not necessarily communicate with the person handling your project but with an account representative in charge of the department.
Undoubtedly, hiring a freelancer instead of full time employees might as well be the future of business. The benefits far outweigh the drawbacks.